It is not only the sun that is heating up Dubai this July! In an effort to promote local businesses and home been stories and create awareness about a wide choice of available summer attractions the emirate has officially declared its DubaiDestinations summer campaign from July 4 to July 31. The initiative organized by Brand Dubai, the creative unit of the Government of Dubai Media Office, is aimed at positioning the city as an all-season destination that attracts tourists and residents as a world-class destination.
What Is the #DubaiDestinations Campaign?
With the blistering of temperatures, the city of Dubai gains its attraction with the most innovative interior attractions, luxury poolside getaways, the best of waterparks and the most innovative entertainment centers. To take advantage of the boost in visitors activity due to school holidays, the campaign falls in time when more visitors are available and this will direct focus towards the changing landscape of leisure and lifestyle in Dubai.
Shaima Al Suwaidi, Director of Brand Dubai, further note that this campaign will be consistent with the vision of Sheikh Mohammed bin Rashid Al Maktoum in making Dubai the best place to live, work, and visit in any month of any season.
Dubai Summer Activities Guide: Your Ultimate Summer Planner
The notable aspect of the campaign is the Dubai Summer Activities Guide – interactive digital publication which addresses:
- Indoor playgrounds
- Water activities that are friendly to the family
- Summer camps of kids
- The Parks and beaches
- Indoors recreational centers
- Staycation ideas
- Financial support Essential family resources
The guide is tied to the map of Dubai which makes it easy to navigate both the residents and tourists. It is accessible on all digitally related platforms of the campaign thereby becoming the most accessible.
Collaboration with Influencers and Content Creators
In a bid to make the campaign reach far, Brand Dubai will partner up with region-based influencers and digital content creators, who will create short and playful videos covering their favorite places to visit during the season in the city.
The creators will share their own first hand experiences of whatever Dubai has in store this season through sharing of content on platforms such as Tik Tok and Instagram. Brand Dubai is also launching a line of promoting and animation videos to attract the attention and motivate participation in the campaign.
Spotlight on Homegrown Businesses
The campaign, besides being entertaining, is a commemoration of the entrepreneurship culture witnessed in Dubai using the Proudly form Dubai trajectory. In this segment, we see the local businesses that provide new, summer-friendly goods and services, and this is how local entrepreneurship is helping this city to define its new image.
These enterprises include artisanal snacks and half-baked fashion to tech-savvy services and creative experiences tracing the importance of Dubai as center of innovation and possibility.
Why It Matters
- Helps Local Economy: Motivates local people and visitors to patronize the local businesses.
- Educates and Entertains: Provides an ideal, helpful guide of what to do for maximum summer fun.
- Powers Tourism: Makes Dubai a destination that can not be matched during any season.
- Encourages Safe, Indoor Entertainment: Just in time to beat the hottest months in the city, offering the city families a safe and fun alternative to spending their time outdoors.
How to Access the Guide
To access the entire summer experiences, residents and visitors can go to the official websites and social media handles of Brand Dubai; a website and a social media channel that constantly update the summer activity guide and campaign content.
